PPC Training


PPC Training Course


Being an established PPC agency in London with years of experience in digital marketing industry, we offer a variety of PPC and online advertising courses. All who attend our training courses receive a certificate upon the completion of each course.    


Google AdWords


This course is offered as two programs: one for beginners (PPC Principles) and the other for more experienced PPC users (Advanced Conversion Techniques).  

PPC Principles


This two-day intensive course has been designed for small business owners who want online presence, as well as those new to PPC. After completing this program you are expected to pass the Google Advertising Certification Fundamentals Exam, become a Google AdWords partner and add your name to Google’s database.


Course structure:

Day 1

  • Introduction to Google’s PPC model
  • Keyword search and analysis
  • Website optimisation
  • Campaign creation
  • Ad writing
  • CPC and CPM options
  • Bidding
  • Google analytics
  • Conversion tracking     


Day 2

  • Google display network
  • Targeting and placements
  • Managing placements
  • Reporting and analysis
  • Billing and payments  


Advanced Conversion Techniques


This course has been designed for more experienced PPC advertisers who want to learn advanced techniques to fully-optimise their campaigns and create rich media campaigns for the display network. This course is offered in one day.


Course structure:

  • Conversion tracking
  • Campaign performance optimisation
  • Improve ads quality score
  • Create rich media campaigns
  • YouTube advertising
  • Analytics data analysis
  • Local directory advertising


Facebook Advertising


We offer a one-day intensive course on Facebook advertising.  


Course structure:

  • Facebook vs. search engines
  • Campaign creation  
  • Editorial guidelines and ad writing
  • Psychographic targeting
  • Bidding
  • CTR optimisation
  • Reports and analytics


Bing and Yahoo Advertising


We offer this course as a one-day intensive program. After attending this course you are expected to pass the Ad Centre Accreditation Exam and be a Microsoft Advertising Accredited Professional.


Course structure:

  • Bing vs. Google
  • Campaign creation
  • Ad writing
  • Importing ads from Google
  • Bidding
  • Ads performance optimisation  
  • Report and analytics


At the end of each course you will receive a certificate of completion from PPC practice. For more information on our PPC training courses and the relevant fees, please contact us.