Your complete digital marketing solution – web design, PPC, SEO, content writing and social media marketing.
In today’s fiercely competitive market, a strong online presence is vital for the success of any business. At PPC Practice, we understand better than anyone that it all starts with a quality website – that’s where we come in. Our multi-disciplinary team of online media professionals can assist you with any and all of your digital marketing needs.
Our team comprises a variety of specialists with different areas of expertise, all eager to guide your business on its quest to becoming a formidable online presence.
Our specialty areas include:
- Web design
- Search engine optimisation (SEO)
- Pay per click (PPC) advertising
- Content writing
- Social media marketing and content
- Facebook advertising
Since starting as a PPC and SEO specialist agency, PPC Practice has steadily grown and added more services to its repertoire. We are now one of the most experienced, quality digital marketing companies in London. We offer a range of services to meet your every digital-marketing need; whether you need a complete online marketing makeover or you want more traffic on your website, you’ve come to the right place.
Web Design and Development
Your website is the digital face of your business therefore, having an outstanding one should be a priority. Such a website encompasses many factors: appearance, usability, content and of course, visibility.
Our team of designers are experts at understanding the requirements and image of your business, enabling them to design and develop a product you will be proud to call your own. Our team will work with you, sparing no detail, until you are completely satisfied with the end product.
We now offer the option of paying for your web design services in instalments.
When you have a well-designed website that perfectly encapsulates and represents your business, you will want to make sure it is seen. That is where search engine optimisation (SEO) – the art of optimising a website using keywords and phrases that ensure the site is found by anyone looking for the particular type of business, product or service the website focuses on – comes in.
The goal with SEO is to help your business appear as high on the Google (and other search engines) organic search results page as possible. Too many business fail to understand the importance of a well-optimised website and therefore, the money they invested in designing and developing their site is wasted. Some businesses spend valuable time optimising their site themselves only to be penalised for doing so incorrectly. With years of experience, our SEO specialists can ensure your website is fully optimised and returns results when your keywords are searched, while performing a careful balancing act to adhere to search engine guidelines and ensure your business is not penalised for over-optimisation. SEO is tricky business; that’s why you need help from the experts.
Pay per click (PPC) advertising should not be seen as an alternative to a well-optimised website; the two work best hand-in-hand to give your business the strong online presence it deserves. PPC advertisements are the sponsored links you see at the top and side of the page when you search a keyword or phrase on Google. These businesses bid for the right to display their links in this space when someone searches for certain keywords related to their business. Every time a user clicks their link from this space, the business pays Google.
Due to the prominent placement your links enjoy, PPC campaigns are one of the best ways to get your business noticed. One of the biggest advantages of this method of online advertising is that, unlike SEO, which can take some time to show results, your link will be promoted within minutes of launching your campaign.
SEO and PPC are both important aspects of online marketing, but these strategies could not succeed without one important factor: high-quality content. Fresh, original content is one of the Google search engine's most important criteria when deciding which websites to promote. It is also important not to have too little content on each page of your business’ website; Google rejects anything with a small amount of content as a low-quality page and automatically lowers the rank of that site. Optimised content is another aspect vital to ensuring your website ranks well on the various search engines.
Quality web content that serves the purpose you want it to is not easy to create; that is why juggling the varied yet equally-important considerations is a job best left to the professionals. Our content-writing team are well trained in both writing and SEO. They are experts at capturing the nature and tone of your business while getting across the message you wish to promote. With experience writing about anything and everything, you can be sure the creation of your content is in the best hands and that it will be seen by the desired audience.
The ‘Other’ Search Engines
While Google is undoubtedly the most popular search engine used today, Bing and Yahoo enjoy a significant share of the market. Yahoo and MSN are popular search engines within the 25-54 age group, while Google users are usually in the 13-34 age bracket. It can be difficult to ensure your SEO and PPC campaigns are ideal for all the major search engines; that’s why you need the help of specialists such as us.
Social media plays a big role in many people’s lives today. It is therefore essential for businesses, especially those aimed at the young-consumer target market, to consider how Facebook advertising or a social media marketing campaign could be of benefit.
Facebook advertising offers benefits that PPC campaigns do not: whilst PPC focuses on what a user is looking for at the minute, Facebook advertising concentrates on who the person is and what they like based on trends from their profile and activity. Facebook advertising is essentially a version of PPC and is worth exploring as an option for your business.
Along with Facebook advertising, social media provides a useful forum for businesses to connect with their customers. This form of exposure differs from a sales-focused marketing campaign as it is more about promoting what your brand is about, rather than the products or services you offer. For the less social media-savvy businesses out there, we can help develop and implement a social media marketing campaign, including writing content appropriate for different social media forums.